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May 24, 2010

May 23, 2010

May 22, 2010

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May 19, 2010

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May 15, 2010

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May 14, 2010

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Great Blog Marketing Techniques

Marketing your blog is not all that hard to do. You have to be persistent and want success however if you want your blog to do well. You cannot just make a post and forget about it. You have to continue updating your blog and marketing it so that it will become popular and one that everyone wants to read. There are other ways as well that are good marketing your blog. Keep reading for more information.

Interviewing people and posting it on your blog is an excellent way to market it. Just be sure that the people that you interview pertain to the market of your blog. You want all of your posts to be relevant, including any interviews that you might do. For example, if your blog market was vacuum cleaners, and you did an interview with the owner of Hoover vacuum cleaner; that would definitely pertain to your market.

If you hear any news on the market of your blog, be sure that you post it. Everyone loves news, and event he readers of your blog will appreciate you blogging about the current events in the market that you are blogging about. Something to keep in mind when blogging about the news is the more current the news, the better. No one wants to reread old news, so it is a great idea to try and stay as current as possible when you are blogging about the news.

Contests are another way that you effectively market your blog. Having contests on various things would be a lot of fun, and something that will keep your readers coming back. Everyone loves to win things, and you can also make the prize that you are giving away relevant to the market you are promoting on your blog.
While good content is something that you will need for your blog, you also want to ensure that it is original content as well. You can market a blog with something that is copied and that you do not own the rights. Plagiarism will get you in trouble with Google as well as the person that originally wrote the content. Be sure that all of your posts are ones that only you own the rights too. This is a great thing to know and do when you are marketing your blog.

Comments on a blog are also a very important aspect of blog marketing. You will want to be sure that you always answer and acknowledge the comments that are made to your blog as well as others. When you show that you are an actual person that can hold a conversation, you are showing others that you are real and that you really and truly have the best intentions for your blog. Make sure that no comment goes unanswered.
Marketing a blog comes naturally for some and can be a little harder to focus on for others. Another important thing that you will want to do for your blog is to be sure that you find links. Exchange links, get one way links, and ask for more and more links. You will never have enough links to your blog. The more links the better in this case.

May 13, 2010

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Mistaking Price For Value

Mistaking Price For Value
by Daniel Ambrose , Thursday, May 13, 2010

A couple of months ago, I wrote about how salespeople fear being replaced by machines.  I said they should not worry.  I made an analogy with the market for financial investments, where highly compensated salespeople sell "commoditized" financial instruments like stocks and bonds whose price is set on exchanges. 

This analogy breaks down for many media salespeople because they are armed with so little information of value to their prospects.  Too many of these salespeople really have nothing to bring to the client other than price.  Media companies need to equip and train their sales staff to sell value, not price.

In the stockbroker analogy, brokerage firms pump out reams of proprietary research for their salespeople to use to discuss the possible future value of an investment.  The brokerage research departments produce both industrywide and specific stock analysis and projections.  Research departments are considered the glittering assets of financial companies.  Merrill Lynch would never send its brokers to work promoting commodity research that everyone has access to.  Why would I talk to a Merrill Lynch broker if I can get the same research and market analysis from eTrade?  I wouldn't.

This principle applies to advertising-supported media companies of all kinds.  Many media companies give their salespeople no research at all. Other media companies provide only the commodity research that the client and agency already have access to, such as Nielsen for TV or Internet, MRI or Simmons  or  Monroe Mendolshon for print, Arbitron for radio and so on.  Yes, for some small advertisers this information is more than they have before the salespeople visit.  But the bigger, more valuable and sophisticated clients already have access to these syndicated research studies.  This is like a Merrill Lynch broker coming to me to show me research from Morningstar Research or Value Line reports that I can get at the public library, if I don't want to spend $500 bucks a year to subscribe. 

Arm your salespeople with insight and research that is unique and that adds value for the client, adding to their understanding of their own markets, and you will be building relationships.  On those relationships you will build sales.

We are in an age with immediately quantifiable results of Internet delivered advertising.  Big advertisers sometimes have proprietary follow-up research to assess the effectiveness of their advertising immediately.  It may be econometrics, like what MasterCard and Visa use to correlate every credit or debit card swiped to their ad campaign. It may be based on grocery scanner data or IMS data on prescriptions written.  Or it may be pre-and-post campaign surveying.  Even a little guy like me can start an ad campaign this morning to drive traffic to my website, and check this evening how many potential customers visited and how many emailed me asking for a quote. 

With all the data available, it should be obvious that similar advertisers running similar campaigns achieve different results -- sometimes from the same media choices.  But since all this data on results is privately held and considered trade secrets, we don't have access to genuinely comparable information.  And the research and case studies that are available invariably only show the good, not the failures.  So the wide variations in value between two different advertisers from the same media choices are obscured. 

But value is what we sell.  It should be increasingly obvious that advertisers don't need salespeople to determine the price of a page or a spot or a banner impression.  Increasingly, exchanges will do that.  But the value of the page or banner or spot is what the advertiser want -- and presumably there is a difference between the value and the price, or advertisers would never advertise.

All of this brings us to the core problem of sales.  How can salespeople sell effectively when all the buyers want to know is what the price is, rather then what the value might be?  How can salespeople penetrate the front line of media buyers asking for their RFPs to be filled in?  They are saying, just give me the price!  And invariably these front-line buyers want to be treated as decision-makers.  But we know they are only deciding what to recommend, and they want to recommend what they believe their boss or their client will approve. 

We know we need to call on the higher-ups.  Be it the media supervisors, the media directors or clients who they work for, it is critical that sales people sell at the level from which influence flows.  But getting those meetings to talk about price won't work.  To sell value, you must bring value  -- in the form of perspective and research clients can't get from anyone else.

Advertisers know that their market is constantly changing.  Customer needs are changing, distribution is changing, the competition is changing, and how customers take in information is changing.  Your clients will always be interested in new perspective and data that will help them understand and adapt to the changes.  That is the value salespeople bring to the relationship.  Quoting the price provides no value.  Are you arming your salespeople with value other than price or commodity research?

Posted via email from mutai's posterous

May 11, 2010

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May 10, 2010

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Its fuller reaches underneath the hammer!

Its fuller reaches underneath the hammer!

May 9, 2010

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ai Josiah's profile on MyLikes

May 8, 2010

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We're a conversation platform that provides you with a space to share real ideas with real people in real-time. Tell us what's on your mind and using our kick-ass algorithm we'll suggest the most suitable people for you to talk with. We've also added a nifty feature which allows you to translate a conversation into 43 languages (powered by Google) making it easier to talk with anyone anywhere in the world. Anybody Out There? Have you ever needed information that you couldn't find through any search engine? Ever wanted to speak with someone about a certain subject? Wanted to share a feeling? And you knew that at that very moment, somewhere on the web, there was someone who could answer your question, talk about the same thing or was able to share the same feeling. You just had no idea who they were. Now all you need to do is tell us what's on your mind and our algorithm will do the rest. It's as simple as that. We aim to be an internet platform for real-time human interaction, where you can turn to discuss anything that may be on your mind from current affairs to relationships. We believe that although the web is filled with all kinds of information, you still can't replace real-time human responses. You just need to know how to find that someone to share your thoughts and ideas with. And that's something we can do for you.

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May 7, 2010

How to use Google Adwords to Drive Traffic.

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught. With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches. This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers. Using Money to Make Money It?s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income. Right now, there is no other advertising scheme that would be worth every cent than using Google?s Adwords. The surge in popularity of Google?s Adwords is very evident as you can see so many sites sporting this ad scheme. In using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads. This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs. Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget. Laser Targeting your Traffic To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is. Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site. With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site. Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

How to Make Money Online with PrizeLive

Have you heard of PRIZE LIVE? This website allows users to sign up free and complete offers to get points which you can convert them into money or gifts.They instantly give you offers and you can right away start making money. PrizeLive also pays the members to complete simple surveys, trial offers, and freebie options. Offers are very easy and each one has a description next to it so you know exactly what you have to do. PrizeLive pays between $0.25 to $0.75 for the little email submit offers. PrizeLive is very easy to use and they approve your offers in a timely manner. Give the offers time and they will credit. Most offers approve within 10-30 minutes. PrizeLive has two different currency’s, Points and Game Credits. You can use your game credits to play a few little flash games against others, if you win you get points. You can use your points to cashout with paypal instantly. The minimum paypal cashout is $1 so you can get a few bucks real quick here. The best part about prize live is their instant PayPal cashout. You have to be age 18+ or 13+ with consent. PrizeLive is open to anyone in any country so anybody can join!

May 6, 2010

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How to Generate Thousands of Dollars Every Month


The Internet has opened a whole New World of opportunity for even the smallest home-based business owner. There are countless numbers of new self-made millionaires who achieved their newfound success on the Internet. These new millionaires are no different from you and me. They started their Internet businesses from the ground up, found a niche and built their success one day at a time.

The true secret to creating a successful Internet business is pure determination. Most people fail just at the moment they are about to succeed. They lack the true passion that it takes to succeed. As long as you keep trying, you'll never fail.

Below, is list of what I feel are the most important ingredients for
Internet success:
Develop a Professional Web site
Your web site is a direct reflection of you and your business. Creating a professional web site designed to sell will take a great deal of time and effort, as there is much more to take into consideration than design. You must look at a much broader picture and specifically design your web site to sell.
Ensure Quality Content
In order to create a steady stream of traffic to your web site, you must give your visitors a reason to visit and continue to visit in the future.
You must provide your visitors with fresh content on a continual basis.
Attract Targeted Traffic
No matter how great your web site is, unless you're receiving quality, targeted traffic, it will be useless. Your web site may receive hundreds of visitors each day. However, if they aren't interested in the products or services you're offering, your web traffic won't mean a thing. You must drive a continuous stream of targeted traffic to your web site.
Develop an Opt-in List
Having your own list of targeted potential customers is an absolute essential part of your success. It will not only provide you with a direct line of communication with potential customers and enable you to promote products or services, but it will also build your credibility.

Create Multiple Income Streams
The key to developing a successful Internet business is to create multiple streams of residual income. You must not rely solely upon one stream of income, as you will literally be placing all of your eggs in one basket. By developing income from multiple sources, when one source is having a slow period, the other sources will supplement.

Develop Killer Marketing Strategy
Developing a successful marketing strategy is an essential part of your online success. In order to succeed, you must develop and implement a strategic plan that includes all of the following:
·       Great products/Services
·        A web site specifically designed to sell
·        A killer marketing strategy
Each step plays an important role in your overall strategy and must be developed to its fullest potential. If even one step fails, your chances of success will be minimal.

Earn Publishing to Your Social Networks

The internet is dominated by social networking websites. The large amount of time people spend on the internet is to access social networking sites. Many new social networking sites are springing upon the web and most of them are earning good money for publishers.

Many people who want to publish a social networking sites search for php script similar to facebook. Many people look up to facebook for inspiration when they think about starting a social networking website.

Php is a very popular web language and it is easy to make customizations to your script due to large availability of php developers who are affordable. You must find a reliable facebook php script to prevent your website from having bugs and crashes.
The easy part in starting a social networking website is finding a good facebook php script, installing the script and hosting it. The fun part ends there. To cover the costs of running your websites and recovering your investment, you need to start earning money from your website.

It is easy to earn money when you have large number of visitors to your website. To attract visitors, your website should be unique and slightly different from other social networking websites
.
Your social networking website should be built on a new concept or theme. So people will notice your site. Your facebook php script should have all the features required for a good social networking website.

You need to promote and advertise your social networking website to attract new users. Allocate some budget for advertising. You need to hire an SEO expert to build back links for your website. Large numbers of back links increase your search engine ranking.

Your website will attract large number of visitors with high search engine ranking. You need to host your facebook php script on a good server with lots of space and bandwidth. Users upload large amount of photos and videos to your site.
You need to add new features to your facebook php script regularly to keep up with competition. Once your website become popular, you may need to hire a fulltime php developer. Large number of visitors causes huge load on your facebook php script and the website may crash.

Adding games to your website can pull large number of repeated visitors. The games should be unique and interesting to the users. There are many ways to monetize your social networking website, once you have a steady stream of visitors.

The biggest ways to monetize your website is to apply for Google adsense program. Adsense is the biggest money earner for many websites. It pulls relevant ads based on your site content. You get paid when users click on these ads. You can also sell page impressions on your website. These impressions are calculated per thousand. Advertisers pay from one dollar to 5 dollars per thousand impressions.

How Digital Customer Communities Build Your Business


Online communities started in the early days of the Internet; software companies encouraged “user groups” to test and experiment with new programs. The Well in
California, CompuServe, and America Online built on that idea and began to attract people to the Internet who didn’t have a community or who felt somewhat on the fringe of the new social order, where the groups were a way to meet and bond with new people.

Today, there are online tools to manage and present your identity, to communicate with people, to bring yourself online and make yourself heard. Today, individuals and organizations are founding Web-based communities at a mind-boggling pace. People are using the Web to find others with similar interests, to shop more efficiently, to learn about products and services, to vent about shoddy products and poor service, and to stay in touch with distant relatives and friends on the other side of the world.

Learning to market to the social web requires learning a new way to communicate with an audience in a digital environment. It’s that simple. It does not require executives to forget everything they know about marketing. It does mean that they have to open their minds to new possibilities, social change, and rethinking past practices. In the pages ahead, I look at what we can learn about these new possibilities and what the social web is about.

Instead of continuing as broadcasters, marketers should—will—become aggregators of customer communities. Rather than broadcasting marketing messages to an increasingly indifferent, even resentful, audience jaded by the 2,000-plus messages the average American is reportedly exposed to every day, marketers should participate in, organize, and encourage social networks to which people want to belong. Rather than talking at customers, marketers should talk with them. And the social web is the most effective way in the history of the world to do just that on a large scale.

The social web is the online place where people with a common interest can gather to share thoughts, comments, and opinions. It includes social networks such as
MySpace, Gather, Facebook, LinkedIn, and hundreds of thousands more. It includes branded web destinations like Amazon, Netflix, and eBay. It includes enterprise sites such as IBM, Circuit City, Cisco, and Oracle. The social web is a new world of unpaid media created by individuals or enterprises on the web.

These new strategies, which have the capacity to change public opinion include: Search engines such as Google, Yahoo, Ask, and Live. They collate sites with the best product or service to offer and usually put things in order of reputation. Mobile search is increasingly becoming popular as people on the go check for a nearby restaurant, directions to a store, and the best price for a product.
Blogs are online journals where people can post ideas, images, and links to other web pages or sites. Some appear on personal or corporate sites, while others are hosted on Blogger, BlogHer (for women), Weblog, Tumblr, and other blogging sites. The micro-blog site Twitter, where users post “tweets” of 140 characters at a time, is another twist. Lenovo’s web-marketing vice president says, “I use Twitter to monitor tweets about our brand—looking for people having a tough time with our products. I also see a lot of opportunity to sell through Twitter, and I expect we’ll open a ‘deal’ channel there soon.

Social networks are places where people with a common interest or concern come together to meet people with similar interests, express themselves, and vent. In addition to the examples I’ve already cited, other social networks include iVillage, Xanga, and Stumbleupon. Dopplr is an interesting site for business travelers who share their experiences with foreign hotels, restaurants, and attractions; it will also tell you when, say, three people you know will be in Paris at the same time you are. Some sites are devoted specifically to image-sharing, open to the wide world or restricted to a select few through password protection. 

YouTube (now owned by Google) serves up 10 billion videos a month to viewers alone; photos and videos posted on Flickr (now owned by Yahoo!) attract more than 40 million visitors monthly. In traditional publisher- or corporate-controlled media such as newspapers, magazines, radio, and television, the communication is overwhelmingly one way.
Professional journalists research and write stories that are edited and disseminated to the public.

How to Benefit from Google Cash


Googlecash has generated waves of reviews in cyberspace. It has been considered even a hot topic for some time now. This system claims that one will earn a minimum of thousands of dollars per week just via the system without even doing anything extra like selling, advertising, recruiting or making websites.

Many people get attracted with this concept because there is little risk and the rewards can be very, very beneficial. It's always good to keep a healthy skepticism and read my review here before deciding.

The system is being presented on the Googlecash website which is available 24 hours a day, 7 days a week. It also promises a very solid and reliable customer support for all its members.

It teaches people how to earn money online through the use of the internet. It mentions testimonials saying it to be a great money making system that is fool-proof.

Overall in our analysis, Googlecash has been said to be a good program that is helping people. However, remember that even the greatest programs out there are not perfect. You may check out various programs and pick the best one that suits your needs.

For example, one thing to watch out for is when a product is linked to casinos.

However, Googlecash should not be in this category at all. It may be tempting when you first hear what it is being offered, especially if you do not have to actually do anything that's required of most of the people for success.

Whatever you decide to get yourself into, make sure it's something that can earn residual income. The best way to start making money online with a product is to ensure it allows low-cost methods to start up.

Many businesses and money-making methods fail at first because cash flow is not managed properly. So even if you are using a good program, it is still wise to keep an eye on the income you are producing on a daily basis.

May 5, 2010

How to generate income through Your Blog


Many people especially those without stand-alone websites blog for different reasons. Some blog to share own experiences, others blog to share skills and knowledge and some simply want to earn money. For thousands or hundreds of dollars, for some, blogging is their way of earning a living. This can make blogging more of a challenge, instead of a simple pastime hobby.

When you engage yourself and some of your time blogging, you can earn money by affiliating with a certain companies, for example through advertising their products brands or services, in your blog site. However you need to have and attract mass traffic to your blog. Traffic refers to the number of people accessing your blog site. And for you to earn, you need traffic - the people who visit your site, and read your blogs. With more traffic, you can earn more!Assuming you have great traffic, there are steps to take to gain more earnings.
Internet services like PayPerPost and ReviewMe don't relate through rates, traffic, and metrics. Bloggers with a hectic schedule can make use of these.If you choose these services, remember these points. The services should not control your posting routine. Many sponsored posts reduce your traffic. They can also make your site less attractive and believable. Reviews must be relevant to your blogs.

You can earn more if your readers do purchasing and participate. For example, affiliation - this is done well if you are good in including in your blog content the offers that you advertise. For instance, you blog about repairing credit - the links you advertise must be related to credit repair. Services can be given by the following online services: NeverBlueAds, AzoogleAds, Share-a-Sale and Commision Junction.You can also try introducing content-based ads on your blog site. Automatically, ads are displayed relevant to the content of your blog. Google AdSense and Yahoo are among the best that give this kind of service.

Yahoo and Google AdSense have proved to give great results. So for each visitor, you may be able to earn money, since of course, the ads are displayed on your blog site. Your audience may find the ads useful considering that your blog content is relevant to those ads.So what is remaining nowis for you to explore your options and start earning by just merely blogging.

May 4, 2010

How to Make Money Online

Make money online is a way for people to reach financial freedom especially when they hate the constriction of their corporate or regular day jobs. It has been a hit among lots of people because the internet has opened up a big opportunity for people.

Most work-at-home concepts that are successful rely on starting with relatively little cost. Only with low-costs, can profits easily be realized. For example, if one were to start a brick-and-mortar business, the expenses of offices, inventory, and paying suppliers would be massive.

If we look at internet money making concepts however, you'll see that it is not this difficult to begin. Without the need for inventory, your business reduces down to a mere internet connection and need of nothing more.

With this in mind, one can also attain not just financial freedom, but also geographic freedom by making money through concepts like Make
money online. There is also the advantage of speed to reaching markets online. On the internet, you can reach millions of people without hours. It truly is this powerful.

This is among the many reasons that people love working online. As an added benefit, you get to spend time with your kids, family, friends or whatever you wish. One can even be on an exotic island and continue to work hassle free of bosses or corporate hierarchy.

If we look at some of the biggest companies out there today, they include internet companies such as eBay, Google, Amazon, Yahoo and others. The thing to remember is that just 15 years ago, many of these companies did not even exist. It is amazing what the internet has done for the founders of these companies.

The same benefit applies to you if you start working online and see how easy it potentially can be to generate a lot of money. Even extra income can be gotten through things like Make money online.

May 3, 2010

How to make and sell PDF Files

A PDF file, or Portable Document Format, was created by Adobe Systems. It is used to exchange documents online. Documents created in a word processor, such as Microsoft Word, can be converted to a PDF file, and then that file can be emailed to its destination or attached to a website for download by a reader. PDF files are often used by publishers creating eBooks. Customers can purchase the eBook online, and the file can be sent to an email for download. If you have an eBook or another document you would like to sell via a PDF file, you can do that online.
Step 1:  Create your word processing document.
Write your book, or whatever document you will be marketing, with your word processor. The page orientation of the document should be vertical, with a standard 8 ½ x 11-inch page size. Format the document so that when you print it out on your printer, it looks the way you want.
Step 2: Convert your document to a PDF file with your conversion software.
If your computer already has PDF-conversion software, instead of choosing your regular printer as the destination printer, you will choose your PDF-conversion software as the printer. It will then create the PDF file, and during the process it will ask you to name the new file, which will be saved on your computer.

Step 3:  Convert your document to a PDF file online.
If you do not have PDF-conversion software, you can convert the file to a PDF file by using one of the free online conversion websites. Go to one of these websites and upload your document file. When uploading, you will be asked for your email address. After the upload, the file will be converted to a PDF and emailed to you. Links to PDF conversion sites are included in the Resources section.

Step 4: Handle Downloads
Sign up with an online service that will store your PDF file and handle the customer downloads. Instead of you having to spend a lot of money creating your own website to host your PDF, and then having to service each customer individually, there are digital delivery services designed to do this. Some of the services charge a set-up or membership fee, but some don't. Typically, you will pay a percentage of your profits to the service. Links for these sites are also included in Resources.

Step 5: Upload your PDF file to the digital delivery service you choose.
Typically this involves logging into your account on the website and uploading the PDF file as you are walked through an upload wizard.

Step 6: Market your PDF file.
Although some of the services provide directories and online stores, which help potential customers find your work, you will still need to market your book.

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